Web design is a plan for arranging elements in such a way as best to accomplish a particular purpose. I strive for two things in design: simplicity and clarity.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one i aim for. Remember that your branding promote you 24/7: No employee will do that.
Technology over technique produces emotionless design. It’s what app design nowadays mostly are. Create your own visual style… let it be unique for yourself and yet identifiable for others. First comes design, then technology!